Pinterest provides a place for people to discover the things they love. However, finding a way to make, buy or visit some of the pins they discovered wasn’t always easy. Pinterest Buyable Pins enabled pinners to buy products with just a few taps.
The commerce beta provided a proof of concept for discovering, selecting and buying products. The goal was to enable a complete discovery to purchase experience within the Pinterest iOS app.
Faced with an aggressive timeline and big goals we used rapid prototyping and design exploration to quickly illustrate the power of buyable pins to pinners and partners.
Square Register built on the simplicity of the Square Card Reader, providing small businesses the tools to get their business up and running quickly. With drag and drop real-time inventory management, dynamic reporting, digital receipts, and much more, Register revolutionized point-of-sale.
Square Register began with an iPad app for retailers, but expanded to mobile, tablet and a back-of-house web dashboard.
People around the world use Pinterest to discover things to plan, buy and do. The introduction of Promoted Pins enabled businesses to raise awareness of their brand where people naturally sought out branded products, services, and content.
Pinterest Ads Manager is critical in enabling businesses to create and manage their Promoted Pins. Our lean team built the platform from scratch, designing an experience that made advertising painless from the start. We focused on making performance visible, actions intuitive, and promotion easy.
Shortly after our initial launch of Register, we introduced the loyalty program to help small businesses acquire and retain customers, and individuals to discover new businesses. The loyalty program bridged customers paying with Square’s consumer wallet app, but extended to all payment types for an inclusive program.
The loyalty program introduced first visit specials, punch cards, and regular customer status. Each program could be customized by merchants on their Dashboard to fit their needs.
Customers automatically received rewards, no matter the payment method they chose. For Square Wallet users, they could track their rewards in their mobile app and discover new businesses with loyalty programs. Others could keep track of their usage through their digital and printed receipts.
"When I decided to take my first management position, I was afraid I’d miss designing. What would life be like without the delight of finding that perfect interaction for the right problem, or the high of shipping new stuff to the world? But then I realized that I was facing the ultimate design challenge: Designing a design team."
Design is a way of thinking. It’s a process for solving problems. And these same concepts apply to the art of building your team."
Businesses and brands have used Pinterest to not only gather inspiration but connect to existing and potential audiences for years. However, their experience was just like every other pinner for the majority of that time. As we began introducing additional resources and tools, the businesses that discovered them became more engaged and satisfied with their experience. Of course, many didn’t even know these tools existed. To increase discoverability, we designed a business-specific navigation for businesses to reflect the value we provided to them beyond their core pinning experience.
We experimented with a variety of navigation paradigms that would grow with the planned development of Ads, Analytics, and more. The impact was significant. The number of businesses accessing analytics and ads weekly more than doubled.
Building on the simplest experience to accept credit cards, Register 1.1 introduced additional features to help merchants run and grow their business.
With in-app reporting, merchants have valuable information about their business right at their fingertips. This feature introduced daily summaries that provide top-level sales analytics and reporting all from the iPad.
As Square decided to make its first international foray, our team traveled to Japan to gather feedback and insights to ensure a successful product launch.
Through in-depth interviews with small businesses and their customers, we identified unique product needs for Japan and gathered critical cultural insights. For instance, we spent a lot of time studying and understanding the payment ritual in Japan, which directly informed product and marketing changes.
A key player in the business software landscape wanted to understand the future needs of small businesses and their advisors (e.g. accountants). Our team identified 25 key trends that would impact SMB’s lives. Through this insight, we developed a vision for an ecosystem of products, services and relationships that would transform their software offering.
To bring our future-forward vision to life, we developed four videos from the perspective of different participants in the ecosystem, including small business owners, a banker and an accountant. The videos were used to rally business units across the organization and to populate the pipeline with products and services.